The future of out-of-home (OOH) media, such as billboards, Retail ads, Airport Advertising and other OOH Media categories, may hold promise in light of the uncertainties surrounding digital advertising. As digital ad spending faces murkiness due to issues like privacy …
Streaming services have significantly transformed TV consumption patterns for audiences. However, it is a misconception that increased time spent watching content at home directly translates to reduced theater attendance. In fact, last year witnessed a groundbreaking performance at the domestic …
The new AI technology has the potential to bring a range of benefits to out-of-home (OOH) media companies. Here are some of the ways AI could impact OOH media: 1. Personalization: AI can help OOH media companies personalize their advertising …