Marketing on the Go: Out-of-Home Benefits

Recently people are spending more time outside, accordingly the use of OOH marketing has increased. Outdoor marketing composed 6.7% of global ad spend in 2017. One Nielsen survey found that 46% of US residents use search engines or forms of …

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Out Of Home advertising (OOH)

Οι Τάσεις των OOH για το 2019 – RoadSide

Υπάρχουν δύο κυρίαρχες τάσεις που θα επικρατήσουν το 2019 στον χώρο των ΟΟΗ. Πρώτον, η προσέγγιση του δημιουργικού θα αλλάξει μορφή σε σχέση με το πώς το γνωρίζουμε σήμερα στο παραδοσιακό OOH. Φέτος σε αρκετές χώρες, είδαμε ήδη τις διαφημιστικές …

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Airport advertising audience for impact

Closed Controlled Environments – The psychology of consumers and their susceptibility to advertising messages

Advertising in closed, controlled environments such as airports and malls, has proven to be highly effective. Recent Nielsen studies confirm that a whopping 80% of frequent flyers take note of Airport advertising, with an even more impressive 42% of said …

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