THE -SIMULATING THE FUTURE SUPERPOWER- OF ADVERTISING

THE -SIMULATING THE FUTURE SUPERPOWER- OF ADVERTISING

You can clutch the past so tightly to your chest that it leaves your arms too full to embrace the present. ~Jan Glidewell Probably one of the biggest breakthroughs in neuroscience tells us that the brain does not always know …

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THE MEMORY GAME

A goldmine of unexplained and untapped potential, our memory plays an important role in helping us to mediate our experiences within the world that we live in. Embedded in the machinations of this fundamental activity, lies the brain’s unique method …

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The challenges of the FMCG Sector

Health is becoming a major driver for a number of consumer decisions. Traditional consumption of unhealthy snacks is being replaced by the more healthy options. Targeting the consumer before the point of purchase in various touch points of the consumer …

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