Why Companies should not reduce on their Marketing Spending During a Recession

During times of economic duress, firms may be inclined to economize by curtailing their marketing endeavors. Nonetheless, such a strategy may prove myopic. In fact, continuing to allocate resources towards promoting one’s business during a recession can yield a plethora …

Read More +

Key Trends for OOH 2023

The out-of-home (OOH) advertising industry had a resurgence in 2022 as people return to busy cities, airports and retail locations after some difficult times. However, 2022 was not a repeat of the past as there was a significant increase in …

Read More +

The Value of Ad Targeting

To reach their audiences, advertisers utilize targeted advertising. To maximise their ROMI, advertisers use targeted advertising to target specific audiences that possess certain traits. Surely, as an advertiser you want to position your ads in front of a qualified audience …

Read More +