Trust is the pivot stone on which a brand in a choice-dominated world turns from an ordinary good to extraordinary. Consumers lean towards the familiar and trust influences our biases. Familiarity bias, a cognitive phenomenon where individuals prefer the familiar …
Malls are more than just shopping centers—they’re experiential hubs where consumers are open to discovery. Digital Out-of-Home (DOOH) advertising in malls leverages this environment to deliver contextually relevant messages that resonate.By placing dynamic content in high-traffic areas like food courts and …
As the holiday season draws near, brands are strategically pivoting toward out-of-home (OOH) advertising to effectively capture consumer attention amidst a saturated marketplace. This shift underscores the rising significance of OOH as brands increasingly invest in this dynamic medium, leveraging …