AdBoard Media Launches a New Digital Platform for Smarter OOH Media Planning

AdBoard Media proudly announces the launch of its brand new website, marking an important step forward in the company’s digital presence and its commitment to making Out of Home advertising in Cyprus easier to explore, understand and plan.

The new website has been custom designed and developed by Web Theoria, with the aim of creating a modern, high-performance, world-class digital platform that reflects the scale, innovation and market leadership of AdBoard Media. As Cyprus’ leading Out of Home media company, AdBoard Media required a website that could do more than present information. It needed a platform that could help visitors navigate a large and diverse media portfolio with clarity, speed and confidence.

A key feature of the new website is the advanced homepage experience, which combines dynamic animation with an interactive map of Cyprus. Through this map, visitors can quickly identify the types of advertising media available in each district of the island. They can then select the district and media type that interests them and instantly view the relevant advertising opportunities through an automated filtering experience.

The website also includes a ready-to-use General Enquiry pop-up form featured throughout the website, allowing visitors to contact AdBoard Media directly and express their specific interest quickly, without interrupting their browsing journey.

The platform has been structured around comprehensive media type pages, including Roadside, Malls, Sports and Cinemas. Each section fully presents the company’s offering, providing detailed information about the available advertising formats, sign types, locations and technical specifications. These pages have been designed to help businesses, agencies and media planners better understand the opportunities available and make more informed advertising decisions.

One of the most important technological elements of the new website is its advanced specifications system. The platform includes comprehensive specification tables covering AdBoard Media’s individual signs, with hundreds of entries organised in a clear and functional way. Visitors can filter through the available signs, identify the locations and formats that match their campaign needs, add selected signs to their favourites and send enquiries specifically for the signs they are interested in.

Each individual sign also features its own detailed listing page, offering focused information and technical details. These pages include a built-in HTML to PDF converter, allowing visitors to instantly generate and download a PDF specification sheet directly from the website. This removes the need for the AdBoard Media team to manually prepare spec sheets, saving valuable working hours while giving visitors immediate access to the information they need.

To further improve the user experience, the website includes a dedicated Favourites page. This cookie-based feature allows visitors to save their preferred signs while browsing, return to them easily, send targeted enquiries and download multiple PDF specification sheets in one place. This functionality turns the website into a practical planning tool for advertisers and media buyers.

Beyond its media portfolio, the new website also supports AdBoard Media’s role as a source of knowledge in the Out of Home advertising industry. The News page keeps visitors informed about the company’s latest updates, announcements and developments. The Lexicon page offers educational video content focused on the world of OOH advertising, while the Heartbeats page serves as a dedicated knowledge base, bringing together valuable insights, information and resources for anyone interested in the industry.

With the launch of its new website, AdBoard Media strengthens its digital infrastructure and provides a more complete, interactive and informative experience for clients, agencies and partners. The platform reflects the company’s ongoing investment in innovation, accessibility and smarter media planning, while making it easier than ever for visitors to explore the full potential of Out of Home advertising in Cyprus.