Capturing Shoppers’ Attention: The Power of DOOH in Malls

Malls are more than just shopping centers—they're experiential hubs where consumers are open to discovery. Digital Out-of-Home (DOOH) advertising in malls leverages this environment to deliver contextually relevant messages that resonate.By placing dynamic content in high-traffic areas like food courts and escalators, brands can engage shoppers during their dwell time, influencing purchasing decisions at the point…