The last few decades have seen the flourishing of Audience Targeting and Online Advertising with advertisers heavily relying on audience targeting data to guide decisions about which ads to run and where. It was a paint by numbers approach which …
Designing effective billboard artwork is an entirely different task than designing artwork for press. A truly impactful billboard message must be able to do three things: (i) Grab a person’s attention in a matter of seconds; (ii) Clearly and succinctly communicate a …
A remarkable and important international distinction was bestowed by the European Enterprise Awards to the Ad Board Media Group at its recent European honors. Ad Board Media Group was awarded ‘Most Innovative Specialist OOH Advertising Agency 2021’, an exceptionally noteworthy …