Closed Controlled Environments – The psychology of consumers and their susceptibility to advertising messages

Advertising in closed, controlled environments such as airports and malls, has proven to be highly effective. Recent Nielsen studies confirm that a whopping 80% of frequent flyers take note of Airport advertising, with an even more impressive 42% of said …

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Benefits of Roadside Advertising

In ever more competitive markets, the need for effective advertising has never been greater for any business. But with so many media channels, from broadcast TV and cable to online provision, the problem becomes knowing the most effective route to …

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Setting the Right Mood for Advertising!

Whilst advertisers rarely attach great importance to the consideration of mood in their pursuit of consumers, it has been demonstrated time and time again that emotion is one of the main drivers propelling ad retention. As a result, it is …

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