OOH

Οι Τάσεις των OOH για το 2019 – RoadSide

Υπάρχουν δύο κυρίαρχες τάσεις που θα επικρατήσουν το 2019 στον χώρο των ΟΟΗ. Πρώτον, η προσέγγιση του δημιουργικού θα αλλάξει μορφή σε σχέση με το πώς το γνωρίζουμε σήμερα στο παραδοσιακό OOH. Φέτος σε αρκετές χώρες, είδαμε ήδη τις διαφημιστικές …

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Closed Controlled Environments – The psychology of consumers and their susceptibility to advertising messages

Advertising in closed, controlled environments such as airports and malls, has proven to be highly effective. Recent Nielsen studies confirm that a whopping 80% of frequent flyers take note of Airport advertising, with an even more impressive 42% of said …

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Benefits of Roadside Advertising

In ever more competitive markets, the need for effective advertising has never been greater for any business. But with so many media channels, from broadcast TV and cable to online provision, the problem becomes knowing the most effective route to …

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