Setting the Right Mood for Advertising!

Whilst advertisers rarely attach great importance to the consideration of mood in their pursuit of consumers, it has been demonstrated time and time again that emotion is one of the main drivers propelling ad retention. As a result, it is …

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Cyprus Elections and Out-Of-Home (OoH) Media

  • 27 September, 2017
  • nicolas
  • adboard

In recent times, Advertising has emerged as an intergral component of any successful pre-election campaign. Out-of-Home Media (OoH) performs and will continue to perform a unique role in the run-up to every significant political election– as a major channel of …

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